ISBN: 978-1-60832-277-0
FROM THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors.
Many small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting i....
