ISBN: 978-0749-4-6062-4
The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers.
Following the success of their first book, Understanding Digital Marketing, Damian Ryan an....