by Gary Armstrong (Author)
- Paperback: 648 pages
- ISBN-13: 978-0273767183
- Was:
$350.00
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.
