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Marketing: An Introduction

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List Price: TT$0.00
Our Price: TT$225.00 ( US$35.15 - Details)
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IN STOCK:
Name: INFOTEXT SERVICES LIMITED  
Company Name: Infotext Services Limited 
Type: seller active 
Payee: Infotext Services Limited 
Store Description: Bookstore 
E-Mail Address: infotextrinidad@gmail.com 
Telephone Number: 8687748811 
Ships from and sold by Infotext Services Limited
Infotext Services Limited

Product Details

by Gary Armstrong (Author) Paperback: 648 pages ISBN-13: 978-0273767183 Was: $350.00 For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-cre....

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