Moisturizes for softer, healthier-looking skin. Recommended by dermatologists and pediatricians for over 60 years, Aveeno combines the best of nature and science to reveal the natural beauty of your skin. Aveeno uses select natural ingredients because of their advanced benefits; we call these Active Naturals, natural ingredients that deliver visible results. Aveeno Hydrating Body Wash is just as good for your skin as it is for your senses. This lightly fragranced, hydrating body wash contains shea butter, a natural ingredient known for its moisturizing properties, and is enriched with natural fig for healthier-looking skin that feels soft and smells great long after you shower. Aveeno - dermatologist recommended for over 60 years.