The B2B Executive Playbook by Sean Geehan

This extraordinary book is the Ultimate Weapon for CEOs and the entire leadership for small, medium and global B2B companies.

Find out how the fate of your B2B Company rests in the hands of relatively few people, and what you need to do about it.

This exceptional book is a critical resource for all executives of small, medium and global B2B companies.

The world for executives in Business to Business (B2B) companies is critically different from the world of their Business to Consumer (B2C) counterparts. All too often B2C strategies and tactics are applied to B2B companies, which leads to disappointing, even disastrous results. B2B requires a completely different playbook.

This book is an absolute necessity if:

Your top customers account for a large amount of your revenue
Your strategic planning meetings are unproductive or frustrating
Your company’s margins are being threatened or eroding
You have lost or are at risk of losing top customers
You have had new products fall short of revenue, margin and/or market share goals
Relationships with real decision makers of your most important customers are questionable
You struggle to measure the ROI on marketing or R&D programs
Your re-branding efforts have fallen flat
Your senior team disagrees on how to move the company forward
Your organization gets activity confused with results

In this groundbreaking book, Sean Geehan draws upon over 20 years of experience to outline the proven characteristics of successful B2B companies and the strategies they must adopt in order to survive and thrive. He and his team highlight case studies and research from market-leading companies such as Harris Broadcasting, Crown Partners, Henny Penny, Springer, AmerisourceBergen, Intesource, Oracle, and more to prove what practices succeed and why others fail.

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This extraordinary book is the Ultimate Weapon for CEOs and the entire leadership for small, medium and global B2B companies.

On Our Site