ISBN: 978-0-349-12300-4
* An eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's THE LONG TAILAs high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between ca....
