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Niche By James Harkin

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No Reviews | Write a review
Price:
List Price: TT$0.00
Our Price: TT$89.95 ( US$14.05 - Details)
You Save: TT$-89.95
IN STOCK:
Name: RIK SERVICES LTD.  
Company Name: RIK SERVICES LTD. 
Type: seller active 
Payee: RIK SERVICES LTD. 
Store Description: Wholesalers and Retailers of text books, Stationary and books fo 
E-Mail Address: rosannaramserran112@hotmail.com 
Telephone Number: 652-4824,652-3830,653-3891 
Ships from and sold by RIK SERVICES LTD.
RIK SERVICES LTD.

Product Details

ISBN: 978-0-349-12300-4 * An eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's THE LONG TAILAs high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between ca....

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