by Ashok Ranchhod (Author)
Paperback: 440 pages
ISBN-13: 978-0273706748
Was: $495.00
Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the mai....
