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Marketing Strategies: A Contemporary Approach

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Name: INFOTEXT SERVICES LIMITED  
Company Name: Infotext Services Limited 
Type: seller active 
Payee: Infotext Services Limited 
Store Description: Bookstore 
E-Mail Address: infotextrinidad@gmail.com 
Telephone Number: 8687748811 
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Infotext Services Limited

Product Details

by Ashok Ranchhod (Author) Paperback: 440 pages ISBN-13: 978-0273706748 Was: $495.00 Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the mai....

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