ISBN: 978-1-4013-2363-9 Haseltine's studies of the brain have aided him in senior positions with the NSA, Disney Imagineering, and Hughes Aircraft and make this a scholarly, packed analysis. Relying on his own experiences and case studies of pioneering companies like IBM, Disney, and Wal-Mart, Haseltine makes a convincing case that our short-term, put-out-the-fire mentality makes us miss opportunities that come from long-term thinking. In compelling, well-researched examples from a number of fi....