Recommended by the hair experts at L'Oreal, Color Vive with dual UV filter technology helps lock vibrant color in and keep damage out. Keeps color truer, longer. Frequently color-treated hair is more likely to be dry, porous and brittle, and the color can fade when exposed to damaging environmental elements. After using Color Vive Hi-Gloss Shampoo hair is replenished with moisture and is protected from the damaging, dry effects of environment elements. Gently cleanses while replenishing moisture....
