by Tamer Cavusgil (Author)
Paperback: 704 pages
ISBN-13: 978-0137128334
Was: $350.00
KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online r....
