by Marian Burk Wood (Author)
Paperback: 328 pages
ISBN-13: 978-0273725763
Was: $385.00
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great market....
