by Francis Buttle (Author)
Paperback: 528 pages
ISBN-13: 978-1856175227
Was: $495.00
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention....
