ISBN: 978-0-7494-6344-1
BOLD is the new book from Hub member Shaun Smith (partiality note - I sometimes work with Shaun and am a fan of his work in defining the emerging field of 'the customer experience' over the past decade).
I have mine on order. There's a neat little iPhone app you can download to compare your company or organization to the ones profiled in the book to see how bold your business is. This is from the publishers:
From the publisher: "In every industry, some brands stan....
